Eventually all good things succumb to the “Mad Men“. Sadly, so has our old “Most Interesting Man”.
From the Washington Times, “Dos Equis’ new ‘Most Interesting Man’ makes debut“.
Famous beer company Dos Equis has officially passed the torch from 77-year-old Jonathan Goldsmith to Mr. Legrand, a 31-year-old who speaks English and Spanish. The company says its decision, as seen in a commercial released Wednesday, allows the iconic character to take on bigger tasks while also appealing to a more diverse group of potential customers.
“The reality of the drinker base is it’s much more multicultural than ever. And Spanish-dominant consumers are increasingly important,” said Andrew Katz, vice president of marketing for Dos Equis, USA Today reported Wednesday.