Nike shares are falling Tuesday morning after the company revealed a new ad campaign featuring Colin Kaepernick.
The news of Kaepernick, who in 2016 decided not to stand for the national anthem to protest racial injustice, becoming the face of Nike marketing sparked some backlash from consumers on social media.
#NikeBoycott was trending on Twitter, with some people saying they were going to burn their Nike sneakers.
Burn, Baby Burn. It’s A Nike Inferno.
Folks screaming, out of control It was so entertaining when the Nikes started to explode I heard somebody say (Burn baby burn) It’s a Nike Inferno (Burn baby burn) Burn those sneakers up (Burn baby burn) It’s a Nike Inferno (Burn baby burn) Burn those sneakers up Satisfaction came in a chain reaction I couldn’t get enough, so I had to self-destruct