Chris Christie’s BeachGate – The Evolution of a Meme

Chris “I didn’t get any sun” Christie has set the gold standard for chutzpah in political spin during a crisis – brazenly trying to ‘splain away his little beach trip.  He has birthed a ‘whale’ of meme in the process that is guaranteed to be his own personal Jonah for the rest of his (possibly short) political career.  Here’s the happy family beach scene that started it all.  The Christie’s and company were probably the only lonesome family on the Jersey Shore that day, State budget cuts and all.

And here’s the memeonic aftermath of that humongously flawed decision. It’s called “Optics 101” Chris. You don’t push Grannie in the ditch and then get your picture taken laughing about it and giving her an extra little kick.

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